Our Team

Armando Laborde - Director of Ashoka Mexico & Central America and Co-Director Latin America

Armando has been the director of Ashoka Mexico and Central America since 2006. Before joining Ashoka, Armando Laborde was strongly linked to the microfinance movement in Mexico. He was the first Executive Director of ProMujer Mexico from 2002 to 2006 and part of the founding team of FinComun Community Financial Services, where he worked from 1994 to 1999. He was also involved in the fair trade movement by implementing a program for trading coffee in the Biosphere Reserve, El Triunfo, in Chiapas, Mexico. This program, having an environmental, social and economic impact, was developed with the organization Conservation International in alliance with strong trading partners such as Starbucks. Armando is a biochemical engineer and holds an MBA in Business Management from the Instituto Panamericano.


María José CéspedesCoordinator Development

 María José joined Ashoka to coordinate Strategic Resources in the Mexican office and promote each by building partnerships between different sectors and Ashoka Initiatives. Before joining Ashoka, María José was Managing Director at Sanando Heridas A.C. and studied a Master of Development Studies at the University of Sydney as an Australian Leadership Award scholar. She has participated in different development projects in Mexico, Kenya, Australia and the United States. 


Ramsés Gómez Molina-Director Ashoka U

Ramses Joined Ashoka to lead and promote institutional transformation of universities that educate for social entrepreneurship in Mexico with the program  Ashoka U. Before joined to Ashoka, he studied International Business at ITSM campus Sonora, where he coordinate the institute´s business incubator. Ramses has a Master of Innovation and Business Development for the Virtual University of Tecnológico de Monterrey and founder of TerraCycle Mexico.


Mónica Limón-Strategic Alliances Director

Monica Joins to Strategic Partnership team of Ashoka after 8 years of experience in public and private sector. She dedicates to analysis and monitoring of public finances and government programs. Recently advised and coordinated the delivery of government support and the operation of banking correspondents in DICONSA, both part of the project of rural banking, inititative implemented jointly by several government institutions and the Bill & Melinda Gates Foundation. Monica is an economist at the Centro de Investigación y Docencia Económicas (CIDE), now she is studying a Certificate in Mediation, Negotiation and Construction Agreements in the same institution.

Georgina Aldana- Comunications & Framework Change

Georgina Aldana is a communications specialist with studies and work experience in the UK and Mexico. He has worked in the Ministry of Education, Universidad Iberoamericana, the Mexican Institute of Radio, Televisa and the Federal Electoral Institute. Currently, she coordinates the area of Communications and Framework change in Ashoka Mexico and Central America. Prior to joining Ashoka, she coordinated the audiovisual production in Editorial Santillana. His work in government agencies, the private sector and civil society organizations in the UK and Mexico have provided her with a global perspective that facilitates the understanding of the communications needs of each project.








Lourdes Zamanillo- Communications Coordinator

Lourdes studied Communication at Universidad Iberoamericana, before joining Ashoka, she worked in Discovery Networks Mexico, in Editorial Televisa and Expansión. She collaborated with deferent media including digital platforms of Forbes, Quo, National Geographic and Muy Interesante, also in the malinche.mx student portal and “Ya ni paper” blog.



Angelika Roth – Coordinator Fellowship

Angelika joined Ashoka México & Central America as a scholarship holder from Capacity Building International in 2011 and is now working in Marketing and Fellowship. Previouly she has worked in Berlin, Germany in the organization of international events, conferences and meetings on a national level. She has also worked in social youth organizations in Argentina and Ecuador and wrote her tesis in cooperation with the German Technical Cooperation (GTZ) in Brasilia, Brasil. Angelika studied International Cultural and Business Studies at the University of Passau, Germany and International Relations at the Universidad Católica in Córdoba, Argentina.


Deborah Jacob – Coordinator Friends of Ashoka

Since she was very young, Deborah has participated in activities focused on social change. She studied social communication, a  major that opened her eyes to the social problems that people face in México and around the world, which led her to do her social service at Ashoka. She got involved directly with social entrepreneurs, who inspired her to work to improve the world in which we live. Currently, she works full-time coordinating Friends of Ashoka: a network of donors that through promoters allows Ashoka to receive regular donations that contribute to the search and selection of social entrepreneurs. In addition, she writes reports about Fellows in various medias.  



Nallely Valdez- Integration Cordinator- Assistant Director

Nallely Valdez Zamorano is 22 years old and she is native of Sonora, México. She has a degree in International Business and she is studying a Master in Emotional Ecology. Since age 13, she volunteers of different social, environmental and educational causes. She is co-founder of “Asociación Conciencias Unidas”, also is part of “Red Botín de Jóvenes Latinoamericanos en búsqueda del Fortalecimiento de la Función Pública de la región”. She is working in the empowering of communities on topics of general interest through discussion with IDEA association which participates as a debater, coach and judge of national and international tournaments. Nallely believes that people change the world when they discover how can do it, that’s why she develop her career in human talent.


Marco Antonio González-Accounting Director

Marco studied a Degree in Accounting at UNAM, later a specialty in Tax. He has participated in social and private organizations like Asociación Cultural Mixe A.C., Un Granito de Arena A.C., Centro de Protección de Infancia A.C. and Despacho Arrioja y Asociadas, in this latter, he was responsible for accounting and tax area for 4 years. Today operates as counter of Ashoka México y Centroamérica and has diverse clients.

Román León- Accounting Coordinator

Studied Accounting at UNAM. Before joining to Ashoka, he helped with the tax accounting area in different entities like Comisión Nacional de Arbitraje Médico, Jumex, EB Partners Mexico, Netafim México and Smurfit Kappa of Mexico.


Guadalupe Balderas – Administration       

Guadalupe received her training to become a trilingual secretary and has experience as a Public Accountant. For 27 years, she worked in te finance department of BBVA Bancomer. Since the beginning she was involved in the volunteering program, which she greatly enjoyed. Afterwards, she went to work in New York for a year and upon her return, began her journey with Ashoka Mexico. She is excited to be a part of such an amazing organization and is ready to face the new challenges and responsibilities that the job entails.


María Luisa Luque-Full Economic Citizenship Director

Part of Full Economic Citizenship since september 2012. Malu has experience working in investment banking in London. Her Job is to use financial and analysis tools for the development of new business models that will generate impact. She studied a Master in Public Administration at Columbia University in New York.


Juan Carlos Diaz Bilbao - Coordinator of the Full Economic Citizenship initiative

Juan Carlos is Coordinator of the Full Economic Citizenship initiative. He has over 6 years experience in the professionalization of entrepreneurs, micro, small and medium enterprises in Mexico, Argentina and Colombia. Passionate about technology, he served as the Entrepreneurship Group Leader in Social Media Club Mexico. In his role as entrepreneur, seeks to contribute to the common wealth through Invertzio, a hands-on business model innovation coaching company. With Build Lightly MX, a business and architecture professionals collective that develops urban and rural projects of high social and low ecologic impact in underserved communities and TreatShare, an online portal focused on providing support for dogs and cats in the street. Juan Carlos is a marketer specializing in finance, by the ITESM.



Brenda Villegas Valenzuela- Community Change Agents Leader

 Originally from Cocórit, Sonora, she studied a degree in Marketing from Universidad La Salle Noroeste. Received “Premio Nacional de Juventud” (National Youth Award). She is the founder of Conciencias Unidas A.C., Global Changemaker of British Council and songwriter of the band “Reflejo de Vida”.



Lucía López Polanco -Full Economic Citizenship Analyst

She has a Degree of Law and Politic Science from Universidad Autónoma de Madrid. Lucia has worked in renewable energy industry and as a consultant for corporate social responsibility. Today she has joined to Full Economic Citizenship organizing the Leaders of Change Agents meeting in 2014.


Carla Rivero Reyes Retana-Strategic Alliances Analyst

Carla is an Industrial Ingineer from Universidad Iberoamericana. She has Certificate of sustainability by Universidad del Medio Ambiente (UMA). She has also penetrated in eco-turism industry in Mexico. Today, she coordinates the Leadership Boot Camp on Social Entrepreneurship and is part of Strategic Alliances.



Irma Rodríguez Ortíz- Empathy Innovation and Development in Children and Youth Leader

Irma Rodriguez has a Master in Quality of Education at the Universidad de las Américas, Puebla. She graduated from Universidad Nacional Autónoma de México and Calgary University (Canada) in Business Administration. The last 14 years has worked as a consultant of entrepreneurship, strategic planning, marketing, development of social projects and contemporary educational programs. She has worked in private companies leading high performance teams; also as a teacher and researcher at universities.


Germán Zubía- Capitulo Monterrey Director

German joined to Ashoka team to lead the Capitulo Monterrey and support our vision to transform Monterrey into a change agent city. German is an industrial engineer (ITESM) with a Master in Local Economic Development from London School of Economics. He has over 5 years of experience in the private sector and nearly 10 years in the socio-economic development in Mexico, United States of America, Canada, South America, UK and India. Before Ashoka, German worked in GDP Global in London and Ternium, coordinated projects for IBM, ProMexico and Vitro. His main skills are related to areas of local economic development, strategic planning, building ability, attracting investment, project management, networking and collaborative participation. 


Diohema Anlleu-Venture Mexico and Central America Director

Woman committed to social change. She has backround in psychology, education and human rights. Diohema has worked in some institutions of higher education in social and educational with children, youth and women problems development.

Sofía Irene Ortega Simón- Youth Venture Coordinator Operations

Degree in Communication Sciences from Instituto Tecnológico de Estudios Superiores de Occidente (ITESCO). She worked for 4 years in XHFCE “La voz de los campesinos”, community and indigenous radio of the Sierra Norte of Veracruz as coordinator of programming and content area. She was co-producer of “De nadie” (Dirdamal,2005), a documentary about Central American migrants passing through Mexico, awarded at the Guadalajara Film Festival 2005, Ariel de Plata in 2006 and Sundanse 2006. She has work in digital communication projects and technical support in training and development of popular communicators in alternative media and has professionalized in human rights and Freedom of expression at Universidad Iberoamerica, in Mexico City.



Leslie Rodríguez- Youth Venture Operational Coordinator

Political Scientist, she is implementing social projects, passionate themes of community, social innovation, social entrepreneurship and networking. Since she was a kid, Leslie always been an innate inquisitive, quality or defect, she doesn’t know, but with the time she learn to ask everything that was happening around her, to approach others and try to understand the world through their eyes is the best way to learn something new every day.

She is convinced that the best things in life are built in team, that’s why she is always ready to work and meet to any that shares this spirit. 


Eliane López Corona-Youth Venture Operational Analyst

Eliane studied Marketing and Advertising in Universidad CENTRO of design, t.v. and film. She made her social service in Ashoka México, in Communication and Framework change area, managing and creating content on the official website, attracting traffic to it using Google Adwords. Today she is working in Ashoka Youth Venture program as Operational Analyst.


Eric Pantoja- Youth Venture Director in Nuevo León

Eric is a psychologist from the UANL. Since he was student and through his professional practices, he collaborates to transform social programs by making them more functional and with better results. He also has worked in “Consejo de Desarrollo Social” and advising to social business and entrepreneurs.

Damaris Cuellar Gámez-Process and Methodology Coordinator of Youth Venture Nuevo León

Damaris studied Political Sciences and Public Administration at the UANL, she has worked in the administrative area, in the formation of community groups and in the monitoring of Centros Comunitarios (CC). She collaborates for 8 years in Social Development which allowed her to expand her knowledge of vulnerable communities. In the youth area, she design and lead the program “La noche es joven” consisting to provide of alternatives during the free time at evenings to young people who leaves near to the CC´s with sporting, educational, cultural and recreational activities.


David Tapia Velázquez- Communication Strategy Coordinator of Youth Venture Nuevo León

David studied Graphic Design, also has training in gender, sexual health, human rights, discrimination, sexual diversity, civic participation by institutions like Comisión Estatal de Derechos Humanos, CENSIDA, CONAPRED and SEDESOL. He has collaborated with nonprofit organizations, schools and businesses, providing training on issues of social development, violence, HIV and teen pregnancy prevention and masculinity. He had worked with young and vulnerable groups like indigenous people, migrants, transgender and young people with addictions. He was director in “Proyectos en Género, Ética y Salud Sexual A.C.”, responsable for the planning, design and implementation of strategies and projects, responsible for internal communications, designs and institutional position; has been promoting equal rights and opportunities in society.



Ricardo Miguel Morales Chaires- Monitoring and Development Coordinator of Youth Venture Nuevo León

Ricardo dedicates to the social and cultural promotion since 1999. He participated in youth programs like “Monterrey Joven”, looking for the creation of spaces for artistic, athletic, social and human development. Is coordinator of “Salas de Lectura” since 2001. Has participated directly in the creation and monitoring of citizens committees inside community centers for social development, he has worked as a promoter for productive projects for highly deprived areas in Nuevo León. 


Edher Canceco Martínez- Youth Venture Director of Michoacán

He studied Communication Sciences at Universidad Latina de América, has worked closely in community service in underserved populations in Michoacán, convinced and consent that should be an awakening of the people to make the change. He has collaborated in government institutions like CONAFE and Secretaría Ejecutiva del Consejo para el Nuevo Sistema de Justicia Penal.


Alaín Gallardo Ramón-Process and Methodology Coordinator of Youth Venture Veracruz

Gallardo, Degree in Accounting from Universidad Veracruzana (UV) and student of Internacional Marketing. Since 2008 he has worked on programs to improve life in communities with vulnerable situation in Veracruz, mainly youth people. He has experience in accounting, administrative and business areas; in sexuality issues and sexual responsibility for young people, also civic participation and promotion of reproductive health. In committed to social change, he adds to Youth Venture initiative. 

 Marco Stivalet- Communication Strategy Coordinator of Youth Venture Veracruz

He graduated in Communication Sciences from Universidad Veracruzana (UV) and has the specialty in Management Skills (Harvard Manage Mentor) by Harvard Business Publishing. He co-founded the Social Entrepreneurship Program in Pro Empleo Xalapa Foundation where he coordinated productive social projects that supported nahuas women of Huasteca veracruzana and ejidatarios in the Tuxtlas. He has given courses, lectures and workshops of entrepreneurial and creative skills development. Marco has the accreditation “Consultor PYME” by Secretaría de Economía and the specialty in Cultural Entrepreneurship with appreciation of CONACULTA. Recently, he credited “Clinic Accelerating Growth and Entrepreneurship” by Universidad de Palermo in Buenos Aires.


 Diana Estela García Olivares- Communication Strategy Coordinator of Youth Venture Michoacán

Degree in Pedagogy from Universidad Panamericana, has a Master in Education and Institutional Development From Universidad Nova Spania. She has worked with many educational institutions on issues of bullying, emotions and social networking with students, parents and teachers. She was part of Sexual Education Program in Asexoria y Almas A.C., Recently integrates to Youth Venture Program with the commitment to be a social change agent.


Alejandro Pérez- Process and Methodology Coordinator of Youth Venture Monterrey

Alejandro studied Communication in Tec de Monterrey campus Ciudad Juárez. His first contact with the third sector was through Asociación de Scouts de México A.C. (ASMAC), then he joined to the operative team Cehlíder, working as program coordinator, performing social programs with USAID, the Instituto Mexicano de la Juventud and the consulate of Estados Unidos in Ciudad Juárez, among other agencies. He has given courses of leadership and project development to over 400 young people.


Brenda Salguero Echevarría- Monitoring and Development Coordinator

She studied Social Anthropology at Universidad Veracruzana and a Master of Science in Natural Resources and Rural Development, participated in the creation of collectives focused on the construction of alternative environmental management. Collaborate with organizations and social institutions in the gender equality and environmental management areas. She has worked on migration projects, gender and natural resources of Universidad Veracruzana and their Instituto de Investigaciones Histórico Sociales.


Lucy Luna- Youth Venture Director in El Salvador and Guatemala

She has a Degree in Sociology and a Master in Public Health. She is the creator of the Ángeles Descalzos program, that is a model of care for girls, boys, adolescents and youth in risk. She was coordinator of Children and Youth in ASAPROSAR in El Salvador. She has 15 years of work in violence prevention in extreme poverty communities. Today she is Youth Venture Director in El Salvador and Guatemala.



We thank all our volunteers for the great work they are doing for Ashoka:

Cynthia Santiago

Gloria Karina Sánchez

Efraín Sandoval

Francisco Martinez López

Miriam González

Rigel Galán

Alyssa Huberts

Dafne Tapia

Karen Lira

Italibi Gutierréz

Elizabeth Aguilar León

Patricia Lugo Flores

Gerardo Maning

Lizbeth Becerril

Sayra Sánchez

Luis Flores

Tania Durán



Would you like to volunteer? More information.